Email Service Provider (ESP)
Essentially, an email service provider (ESP) is an online email marketing application with it's own dedicated mail servers for designing, sending, and tracking email campaigns. ESPs typically includes access to a gallery of customizable email newsletter templates as well as products such as spam control, open rate and click-through tracking, and other features dealing directly with managing email lists. By using an ESP, companies don’t have to worry about keeping track of emails and clients’ information as the software stores that information and makes it readily available when requested. MyNewsletterBuilder (MNB) is an industry-leading ESP with an 11 year legacy specializing in web-based email marketing and customizable newsletter templates.