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Terms
Above-the-fold
Acceptable Spam Report Rate
Application Program Interface (API)
Auto-Series
Autoresponder
Banner
Blacklist / Blocking
Bounces
Bulk Email
Call to Action (CTA)
CAN-SPAM Act
Clicks / Click Through Rate (CTR)
Comma Separated Value File (CSV)
Complaint
Content Header
Conversion Rate
Cost per Acquisition (CPA) / Cost per Action
Cost per Thousand / Cost per Mille (CPM)
Dedicated Server
Deliverability / Acceptance Rate
Double Opt-In
Email Client
Email Filters
Email List
Email Marketing Campaign
Email Marketing Software
Email Newsletter
Email Newsletter Template
Email Service Provider (ESP)
Engagement
Enterprise Account
False Positive
Footer
Forwards
From / Sender Line
Gateways
Hard Bounce
Honey Pot / Spam Trap
HTML Email
Landing Page
List Hygiene / Bounce Management
Online / Internet Marketing
Open Rate
Opt-out / Unsubscribe
Permission-Based / Opt-in Email
Phishing / Email Harvesting
Privacy Policy
Recipients
Rental / Acquisition List
Reputation
Return on Investment (ROI)
RSS Feed
Segmentation / Targeting
Sending / Holding Queue
Sign-up Newsletter
Single Opt-in
Snippets
Soft Bounce
Spam / Unsolicited Commercial Email (UCE)
Spam Trap
Spoofing
Subject Line
Subscribe / Subscriber
Subscribed
Suppression / Opt-out List
Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
Tokens / Mail Merge Personalization
Unsubscribed
Viral Marketing
Whitelist
WYSIWYG / Genie Editor
Click a term on the left to view the definition here.