In Emails
Images in emails should be 72 dots or pixels per inch (never 300 dpi) and rarely (if ever) larger than 10.5 inches (750 pixels) wide or tall. Try using smaller images and adding background colors matching colors in your images. Smaller images (best under 100k file size, not bigger than 300k) will make your newsletter easier to read with faster downloads.
Please save your photos and images in JPEG (.jpg) format with the colors in RGB (red-green-blue) mode. Small graphics and icons can be in GIF (.gif) or PNG (.png) format. For more information about working with image files on your computer, please check out the links to image editing software downloads and tutorials below.
Please don’t upload other file types such as Bitmap (.bmp), TIFF (.tif), Encapsulated Postscript (.eps), PDF (.pdf), PSD (.psd) or any file in CMYK ink mode. These image file types do not work reliably in email software and web browsers.
Image File Names
As long as the end of the file name includes the file type (.jpg for JPEG, .gif for GIF or .png for PNG), you can name your images almost anything you want to name them.
For best search engine results, images should be named for what they are, with a hyphen between each word. Don't use generic file names such as logo.gif, image1.png, or my_photo.gif - instead use filenames such as MyNewsletterBuilder-logo.gif, email-marketing-template.png, or ron-johnson.jpg
For maximum compatibility with web browsers and email clients, use only English alpha-numeric characters, hyphen, comma, period, underscore.
Some characters have special meanings or require special encoding and should NOT be used when naming images for email marketing and online marketing.
Although the prohibited characters above may work in many web-based email clients, the characters must be specially encoded for online compatibility and must be decoded by each email client, which may break for some users. (If you choose to use foreign language characters for search engine optimization purposes, you should test uploading your file using these characters and sending a test email message to a Gmail, Yahoo!, Hotmail, and other email clients using test email accounts that you set up for this purpose.)
Image Size
Our recommended measurements for each image are provided as width x height in pixels
(dots on a computer screen). Typically, one inch on the screen is considered to be
either 72 pixels or 96 pixels. In practice, this will vary slightly for every computer.
We recommend than you use the recommended sizes for images, if provided in the template you are using. Generally speaking, images should be no wider than 750 pixels. Also, images taller than 1728 pixels are not compatible with Microsoft Outlook 2007.
You may use our recommended image sizes or you may specify a custom image size. Our recommended image size is the size we feel looks best in this template and allows the template to produce consistent and professional results across a wide range of email programs and web-based email solutions.
Caution: If you select an image that is not the size recommended and select the custom option but leave the Width and Height blank, the image may appear at its original size in the newsletter template. This can cause the image to appear larger than expected, particularly with photos from today’s mega-pixel cameras and camera phones.
Shorter or taller images – These images generally work as expected. The height of the section containing the image simply adjusts to fit the image, just as article length typically adjusts to fit longer or shorter articles.
Narrow images – Sometimes extra space appears on one or both sides of the image, depending on the template design and whether the image is centered or aligned to one side.
Oversized or extra wide images – These images may break the formatting of the newsletter template and/or force the template to be wider that your email list subscribers’ can read in their email programs or browsers.
Feel free to experiment with different image sizes. Always Preview your newsletters before sending.
Resizing Images
Oversized images, from a mega-pixel digital camera or mega-pixel camera phone,
for example, may break the layout of the email newsletters and make viewing images
in emails painfully slow for many subscribers. These images should be resized.
You can automatically resize an image by specifying Width and Height in the Content Editor. Our system will automatically resize the image to fit within the Width and Height you select while preserving the aspect ratio (proportions) of your original image.
Editing Images
For more control over your images, you may want to crop, resize or adjust your images in an
image editing software program such as Adobe Photoshop Elements.
Tip: We provide full-service email marketing and design including custom banner creation for a reasonable charge. Contact us for more information.
Optional: The information below is provided as a quick start for members who want to learn more advanced techniques on their own. MyNewsletterBuilder does not provide support for image editing software.
Tip: Using an image editing program to resize or crop your images can reduce the amount of time it will take for subscribers to view images in your email messages and give you greater control over the appearance of your email marketing. This can increase subscriber open rates and click-through by reducing wait times to load your email messages and presenting exactly what you want to show in your images.
Caution: Repeatedly recropping and resizing an image can cause the quality of the image to degrade. Always start with the original image if possible.
The following software programs are among the many free or low-cost options available.
Photoshop Elements for Windows or MacOS – $99, Trial Version Available
What is it? A full-featured consumer image editing program with professional tools and customer support.
Tutorial: http://www.photoshopessentials.com/photo-editing/crop-images
Download: http://www.adobe.com/downloads/
Manual: http://help.adobe.com/en_US/PhotoshopElements/7.0_Win/index.html
Photoshop Express for Web-based Editing – Free Basic Version Available
What is it? A full-featured online consumer image editing program with professional tools similar
to Photoshop Elements. Support is available through an online forum.
Sign Up: http://www.photoshop.com
Gimp for Windows, Linux and MacOS – Free
What is it? A free, full-featured, open-source image editing program with professional tools.
Tutorial: http://www.gimp.org/tutorials/Lite_Quickies/
Download: http://www.gimp.org/downloads/
Microsoft Paint for Windows – included with Windows
To Crop: Drag the image resize handle located at the lower-right corner. You may also drag the image resize handle located along the bottom or right edge of the image.
To Resize: Select Image > Attributes and change the values for Width and Height.
iPhoto for MacOS – included with MacOS
To Crop: Select the photo and click the Edit button at the bottom of the window. Holding the mouse cursor over the photo (so that the cursor changes to a cross), click and drag to select the area of the image you want to see. Click the Crop button. Then follow the instruction to Resize the image.
To Resize: Select File > Export… and change the values for Width or Height, setting the format to JPEG.
For additional comprehensive, step-by-step instructions, search online for “resize image” or “crop image” and the name of the software program you want to use. There are many great online tutorials for working with images.
Custom Design
If you would like for us to design a custom logo or image for your email marketing, please contact us.
MyNewsletterBuilder is here to support you. If you are not finding the help you need through on-page help and this help directory, please contact us:
We provide Live Support 15 hours a day weekdays excluding major holidays. We also check support emails at night and over the weekend. Inquires received after 10 PM EST/EDT (after 9 PM EST/EDT on Fridays) are responded to via email as soon as we have answers to your questions.
Please include your name, username and contact information when you contact Live Support.
If the issue is related to a specific newsletter, please provide the name of the newsletter, the web browser version and the operating system (Windows Vista, for example), and a description of the steps to take to reproduce the issue. This small amount of information allows us to see what you are seeing and address your concerns as promptly as possible.
Yes, we provide Live Support for Free Trial customers. If you do not have an account with MyNewsletterBuilder, the best way to find out how easy it is to create your email marketing is to start your Free Trial today.