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These settings include contact information for CAN-SPAM compliance. You may also upload a logo or banner to be used for subscriber and survey pages. (You can personalize individual subscriber and survey pages under the More Features tab.)
Your valid and up-to-date contact information lends credibility to your email newsletters and opt-in email marketing, as well as meeting the CAN-SPAM and international guidelines and best practices for email marketing.
Never use deceptive contact information in your email campaigns. This unsavory practice can get you marked as an unsolicited bulk email sender (spammer), and cause your account to be terminated without refund, as per our Terms of Service.
Account Contact Email Address – Not Public
This should be your primary personal or business email address that you check personally. When we have account notification, including renewal or suspension notices, we use this email address to contact you.
Organization Name – Visible on Forms
This should be our company, brand, or professional name. When someone subscribes to your mailing list, the Organization Name is shown in the Secure-Subscribe™ email list management system and subscription preferences.
Sender’s Name – Visible to Subscribers
This should be the name that list subscribers will recognize. Use your name or company name. You may also add a trademark name or professional name that you legally own. This can be edited for individual emails you create and send through our email marketing software.
Sender’s Email Address – Visible to Subscribers
This should be an email address that list subscribers will recognize. Use your official company or organization email address. This can be edited for individual emails you create and send through our email marketing system.
Reply to Name – Visible to Subscribers
This should be the name that list subscribers will recognize. Use your name or company name. You may also add a trademark name or professional name that you legally own. This can be edited for individual emails you create and send through our email newsletter marketing system.
Reply to Email Address – Visible to Subscribers
This should be an email address that list subscribers will recognize. Use your official company or organization email address. This can be edited for individual emails you create and send through our email newsletter marketing software.
Your valid and up-to-date mailing address is required for CAN-SPAM compliance. A street address also lends credibility to your email newsletters and opt-in email marketing, as well as being an important part of the best practices for email marketing.
Never use deceptive mailing address information in your email campaigns. You can get permanently marked as an unsolicited bulk email sender (spammer), which can hurt the long-term deliverability of emails for your company and cause your account to be terminated without refund, as per our Terms of Service.
Address – HTML Email Newsletters
This should be your complete physical street address for postal mail delivery as required by United States CAN-SPAM Act of 2003 and laws which may apply in any jurisdiction where your emails will be received.
City – HTML Email Newsletters
This should be the city corresponding with your street address above, for physical postal mail delivery as required under the United States CAN-SPAM Act of 2003 and applicable international law.
State / Province – HTML Email Newsletters
This should be the full or abbreviated province, state, or territory name for physical postal mail delivery as required under the United States CAN-SPAM Act of 2003 and applicable international law. If abbreviated, please use the correct official postal abbreviation used for mail delivery.
Zip / Postal Code – HTML Email Newsletters
This should be the Zoning Improvement Plan (ZIP), postal routing code, or local zone code used for physical mail delivery as required under the United States CAN-SPAM Act of 2003 and applicable international law. Please use the correct official postal code used for mail delivery.
Country – HTML Email Newsletters
This should be the Country name used for physical mail delivery as required under the United States CAN-SPAM Act of 2003 and applicable international law. Please use the correct official country name used for mail delivery.
My Account Description – Search Engine Marketing
This is optional. If you add an account description, it will be used on the Email Newsletter Publication page as the search content linking to your index page of published HTML newsletters. The description adds relevant search terms to your the email newsletter marketing. This page will only display your Account Description once you create and publish at least one email newsletter.
Write about topics you will cover that would interest your readers, including phrases and terms that your potential audience might use if they were searching for what you have to offer. Avoid using any terms associated with content that is not for General Audiences, since this can cause your content to be filtered out by some search engines. Consider including a description of your business or organization, including areas you serve and your physical location.
The Email Newsletter Publication page on MyNewsletterBuilder.com helps with search engine marketing for your published e-newsletters.
Go to More Features > Personalization > Publish-to-Web – to set up your Publish-to-Web Profile, which may be similar to your Account Description, after you click the Save button to save your edits.
Your Publish-to-Web Profile on eNewsStandOnline.com gives your the HTML newsletters important links from the external directory of an online email newsstand. This improves the visibility of both your e-newsletter marketing and your search marketing content.
For search engine and email marketing best practices, your Publish-to-Web Profile and your Account Description should not be identical. Use different sentence structure, style and content so that search engines do not mistake your Account Description and Publish-to-Web Profile for duplicate content. Likewise, you should work to avoid identical content in your published email newsletters and other online content. Being mistaken for “content spamming” can adversely affect your search marketing results.
My Account Logo – Surveys and Subscriber Pages
This is optional. If you upload an account logo or banner, it will be used as the default graphic in the place of your Organization Name at the top of your subscription forms and surveys. For this reason, we recommend that the Account Logo include your business or professional name in the graphic.
The subscription forms and surveys are also individually customizable. You can select a different logo graphic for each part of the subscription system form and for each survey separately, on a case-by-case basis, or leave your default Account Logo in place.
Go to More Features > Personalization > Confirmation System – to customize notices sent to subscribers.
Go to More Features > Personalization > Subscription System – to customize Subscribe, Unsubscribe, and Preferences pages for subscribers.
Go to More Features > Surveys – to create custom surveys for your current and potential subscribers.
When you are done editing, remember to click the Save button at the bottom of any section to save your changes.
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Contact Support if you need assistance with MyNewsletterBuilder. We’re here to help!